The enrollment partner for trade & vocational schools
More starts for your programs,
from channels your school owns.
We work only with US trade, vocational and career schools. Search and AI visibility for the long term, Meta ads for the next start date, and the admissions follow-up that turns inquiries into enrolled students.
For owners, directors and admissions leads. We tell you on the first call if we are not the right fit.
Scalenroll is an enrollment marketing agency that works only with trade, vocational and career schools in the United States. We act as the school’s enrollment partner: we make its programs visible on Google and in AI assistants such as ChatGPT, run Facebook and Instagram campaigns that bring inquiries now, and set up the follow-up that turns those inquiries into enrolled, started students.
Most schools we meet pay twice for the same student: once to Google or Meta, and once to a lead vendor who bought the same click and sold the inquiry to several schools. Our job is to make the school findable on its own, fill the start dates that cannot wait, and stop losing the inquiries it already pays for.
Who we partner with
Built for the schools that teach a trade
Short programs, frequent start dates, adult career changers and parents comparing costs. Generic higher ed marketing does not fit that buyer.
What we do
One partner from first search to first day of class
Four pieces that usually sit with four different vendors. When they are separate, nobody owns the number that matters: started students.
Search and AI visibility you own
Prospective students ask Google and ChatGPT what a program costs, how long it takes, whether it is funded and which local school to pick. We build the program pages, the local presence and the third-party mentions that put your school in those answers, and keep working after the budget pauses.
- Program and campus pages that answer cost, schedule, funding and outcomes
- Google Business Profile and reviews
- Visibility in ChatGPT, Perplexity and Google AI Overviews
Meta ads with a real funnel behind them
When a start date is close, organic is too slow. We write and edit the Facebook and Instagram ads, build a page per program instead of sending clicks to the homepage, and qualify every inquiry before admissions spends time on it.
- Ad scripts and editing from footage your team films on a phone
- Program pages or short video pages, qualification form with TCPA consent
- Conversion tracking on qualified leads, visits and starts, not raw form fills
Follow-up that reaches people while they still care
Most lost enrollments are lost after the form. We set up the instant text, the call within five minutes, the reminder sequence and the booking path to a campus visit, then train your admissions team on the first call.
- Speed to lead: automated text and call routing
- Visit and open house booking, no-show recovery
- Admissions call script and objection handling
Reporting in cost per start
Clicks and leads are inputs. We report every channel on cost per qualified inquiry, cost per visit and cost per started student, so you can decide what to scale and what to cut before the next intake.
- One view from source to start, by program and campus
- Monthly review against the intake calendar
- You keep every account, page and data set
What we measured
We checked what a prospective student checks: is there a page for the program, is the price on the site, does the school appear in Google’s top 10 in its own city, and does it show up in ChatGPT and AI Overviews.
87% of schools had built the program page. Only 9% published what the program costs. 43% appeared on none of the three places a student looks. The work is usually done. Nobody is finding it.
Proof
Where the method comes from
Our published case studies are education clients outside the trade school segment. We say so, and we show the full breakdown.
Monthly lead volume tripled and cost per lead was divided by four over 18 months, while dependence on paid ads was removed. Our founder ran acquisition there, inside the school.
Champlain College Online, online degree programsStrong brand traffic that never reached the program pages. Twelve months of program-page work, 10% of leads converted to enrollment after nurturing.
How we work
The terms of a partnership, written down
- You own everything we buildAd accounts, pages, content, tracking and data stay in your school’s name. If we part ways, the assets stay with you.
- We are never paid per enrollmentOur fees do not depend on the number of students enrolled. For schools that participate in Title IV programs, that is a federal requirement (34 CFR 668.14(b)(22)); we apply it to every school.
- No lead resale, no shared leadsEvery inquiry we generate goes to your school only. We do not run a directory and we do not sell prospective students.
- We script and edit, your team filmsWe send the shot list and the script, your staff films on a phone, we edit. No crew to schedule, no campus shoot.
- Honest timelinesMeta campaigns can produce inquiries within weeks. Search and AI visibility take months. We say which one fits your next start date before you sign.
Free resources
Start with what you can check yourself
Questions
What school operators ask us first
What does Scalenroll do?
Scalenroll is an enrollment marketing agency for US trade and vocational schools. We combine search and AI visibility, Facebook and Instagram campaigns, and admissions follow-up into one system measured in cost per started student.
Which schools do you work with?
Private trade and vocational schools, career colleges, beauty and barber schools, CDL schools, allied health programs and community college CTE programs in the United States. We do not work with K-12 schools or universities.
Do you run Facebook and Instagram ads for schools?
Yes. We write and edit the ads, build the program page or video page behind them, set up qualification and tracking, and either hand the campaign to your team or manage it for a fixed fee. The media budget is paid by the school, on top of our fee.
How are you paid? Do you charge per enrollment?
No. We charge fixed fees for defined work. We never tie our compensation to the number of students enrolled, which is also what federal rules require for schools that participate in Title IV programs.
Do you replace our lead vendor or our current agency?
Not overnight. We usually start by measuring what each source really costs per start, then shift budget progressively toward channels the school owns. Cutting paid leads before organic is producing would empty the next cohort.
How long does it take to see results?
Meta campaigns with a working funnel can produce qualified inquiries within the first weeks. Program pages and AI visibility usually take three to six months to move, longer in competitive metros. We plan both against your intake calendar.
Where is Scalenroll based?
Scalenroll INC is based in Scottsdale, Arizona, and works with schools across the United States.
Free enrollment audit
Bring one program and its next start date
In 30 minutes we show you where that program’s inquiries come from, where they are lost, and which channel can still fill the date. If we are not the right partner, we tell you.
Book a free enrollment auditFor US trade and vocational school operators.
Scalenroll